Immortal Advertising Blog
Advertising Vs Marketing (and why the distinction matters)
Many people think that “advertising” is part of “marketing.” But this is an unfortunate misnomer. Because strictly speaking, “advertising” is part of “SALES” not Marketing. Marketing is a series of
Protected: SECRET REVEALED: The 6 Dimensions Of Buying Desire
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The Most Costly Mistake In Advertising
The #1 most costly mistake in marketing and advertising is WASTED CIRCULATION. That is, you end up paying for non-qualified eyeballs to receive your ad when there is zero chance
Protected: AI Atrophy: The Lazy Man’s Way To Ruin
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Protected: The Conversion Equation
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Why “Old School” Sales is STILL King (Part 2)
In my last post I left you with a cliffhanger. I promised to reveal that “Sales Archetypes” that contain within them ALL of the fundamental principles and strategies you need
Why “Old School” Sales is STILL King (Part 1)
In the marketing and advertising world today, we’re surrounded by cool, woah-wiz-wow platforms, programs, fads and trends. AI has descended upon us like a God, entrancing people in fascination of
Being “the best” isn’t enough
Dear reader, We live in a noisy world. There’s an all-out war at all times for people’s attention. More information pours into our heads in 2026 than anyone living in
Why “Cheap” is NOT the way you want to sell
My dear reader, So many people focus on trying to sell their product as “cheaply” as possible. And that is a HUGE mistake. Unless you’re Walmart or Amazon, you don’t
The CORE Qualities Of Great Copy
“Witty” “punchy” “trendy” “tantalizing” “funny”. Those are qualities many people think make a good ad. But here’s the un-sexy truth. Many times it’s the most “boring”, overlooked qualities that make
The Secret Copywriter Weapon (and WEAKNESS)
As I’ve coached, vetted or critiqued copywriters, one of the most common mistakes I see is over-reliance on their “Swipe File.” For sure, Swipe Files have a purpose. But if
Beware The AI Mind Virus
AI-dependence is devouring people’s ability to think. That’s bad news for marketers, because it multiplies mediocrity and stifles potential marketing talent in new recruits. The good new is: while many
Immortals NEVER Rest
In advertising, the control is your enemy. Never rest on your laurels. After momentary celebration acknowledging a new Top Performing Ad, put the tactical gear back on and get to
Marketing Secret: Let Your Winners Ride
If you create a winning ad or promotion, never use it only once! You already put in all the work, time and resources to create it and send it out.
Your Audience Is King
If you want to succeed selling 1-to-many, you must understand, that the primary determinant of your success is your LIST. Your audience of prospects is the preeminent factor that will
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