Immortal Advertising Blog
2 Capital Sins Most Marketers Commit
The 2 biggest mistakes marketers and advertisers make is 1) trying to create demand or desire (instead of taking the time and care to channel existing desire)2) asking too much
Your Message Is PRICELESS (No matter the cost)
One of the most horrific deceptions about digital marketing is this: “Since producing content online is cheap, you can afford to cheapen your message and spew a flood of content
Post #3 Preliminary Core Values and Eternal axioms
Every ad-man and copywriter worth his salt draws from an immense wealth of study and experience. But you can’t effectively operate if you have to consult a library of knowledge
Post #2 Living collection of copywriting terms and distinctions
This post will host a living and growing list of working definitions for commonly used terms in advertising and marketing as as used on is blog:
Introducing: Immortal Advertising – Why I’m writing in these posts
If you’ve followed me for any length of time, you know I love talking about the wisdom of the greatest advertisers and copywriters who ever lived. Why? Because they mastered
CASE STUDY: The #1 most overlooked lead gen conversion-killer
Hi. I don’t usually write when I’m pissed but I’m breaking that rule today. Here’s the story… The other day I subscribed to the Ridge wallet email list to give
Weekend Roundup 01/14/23
Monday Work is work, but if you’re lucky it can be way more than that.A few months ago I joined the Copy Chief Accelerator mastermind. It’s fast-tracked my skill development, copywriting expertise
How I wrote an award-winning ad in under 2 hours that beat A-listers at their own game.
Discover the madness – err, I mean – genius…😅 behind my award-winning bike ad!
Copy Dyad #3 – Let them eat pie!
Hey, you. Yeah you. You like pie? Of course you do. But more importantly, your customers do too… So buckle up your brain because you’re about to discover a super-special
Get Ivan outta the room – write better ads
This is one of the most comically absurd yet effective methods you’ll ever read for creating an ad that resonates with your audience. It goes like this: So far it’s
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