My dear reader,
So many people focus on trying to sell their product as “cheaply” as possible.
And that is a HUGE mistake.
Unless you’re Walmart or Amazon, you don’t want to be competing on price, racing to the bottom trying to get the stingiest or broke-st buyer.
Because understand this: most people do not buy cheap stuff simply because it is cheap.
They buy cheap stuff because they perceive that it is the BEST VALUE for their money..
They don’t by “cheap” they buy a “bargain.”
And THAT is the secret lever you actually need to use when you’re selling.
Your customers need to feel like they’re getting a “bargain” EVEN IF you’re not the cheapest option on the market.
They need to feel like they’re getting more for their money doing business with you at a higher price than they would going with a cheaper alternative.
Nailing this FREES you from penny-pinching, small margins and more difficult customers.
Yes, customers who pay more tend to be better to work with.
Now the question becomes: HOW do you sell on “bargain” instead of “cheap.”
One word: Value.
You need to create an offer that is so valuable that a higher-price tag becomes negligible.
Offering the same or similar product as competitors at a higher price is an obvious losing formula.
But if you offer something FAR superior, the higher price suddenly looks like a bargain.
There are many ways to beef up your offer to help you get a leg up on the competition; but I’ll go into in a later post, but for now…
Get this through your head: CHEAP = BAD. BARGAIN = GOOD.
Stop competing on price. Everybody tries to do that and at the end of the day, you can’t compete with Walmart or Amazon.
Stop digging to go lower. Start building to going higher.
Your customers and bank account will thank you.
