Not every ad has to have a story, but every ad is a story.
If you don’t think you have a story, you’re not digging deep enough.
Wanna killer example of what to do in a “no-story” situation?
Look no further than the Schiltz Beer Ads by advertising legend Claude Hopkins.
He took a “nothing special” “nothing going on here” beer band, and by crafting a story, made them one of the most dominant industry brands almost overnight.
