In the marketing and advertising world today, we’re surrounded by cool, woah-wiz-wow platforms, programs, fads and trends. AI has descended upon us like a God, entrancing people in fascination of
Dear reader, We live in a noisy world. There’s an all-out war at all times for people’s attention. More information pours into our heads in 2026 than anyone living in
My dear reader, So many people focus on trying to sell their product as “cheaply” as possible. And that is a HUGE mistake. Unless you’re Walmart or Amazon, you don’t
“Witty” “punchy” “trendy” “tantalizing” “funny”. Those are qualities many people think make a good ad. But here’s the un-sexy truth. Many times it’s the most “boring”, overlooked qualities that make
As I’ve coached, vetted or critiqued copywriters, one of the most common mistakes I see is over-reliance on their “Swipe File.” For sure, Swipe Files have a purpose. But if
AI-dependence is devouring people’s ability to think. That’s bad news for marketers, because it multiplies mediocrity and stifles potential marketing talent in new recruits. The good new is: while many