In advertising, the control is your enemy. Never rest on your laurels. After momentary celebration acknowledging a new Top Performing Ad, put the tactical gear back on and get to
If you create a winning ad or promotion, never use it only once! You already put in all the work, time and resources to create it and send it out.
If you want to succeed selling 1-to-many, you must understand, that the primary determinant of your success is your LIST. Your audience of prospects is the preeminent factor that will
The 2 biggest mistakes marketers and advertisers make is 1) trying to create demand or desire (instead of taking the time and care to channel existing desire)2) asking too much
One of the most horrific deceptions about digital marketing is this: “Since producing content online is cheap, you can afford to cheapen your message and spew a flood of content
Every ad-man and copywriter worth his salt draws from an immense wealth of study and experience. But you can’t effectively operate if you have to consult a library of knowledge