How I wrote an award-winning ad in under 2 hours that beat A-listers at their own game.
January 13, 2023
Discover the madness – err, I mean – genius…😅 behind my award-winning bike ad!
Hi there, my name is Mike Cassman.
I help the top 1% of roofing contractors get more leads and sales…
…by crafting compelling and conversion-focused landing pages and email.
Trusted by...
Lemme guess…
You want to close more roofing sales?
Yes?
Perfect… you’ve come to exactly the right place. I can help you.
And you only need 3 things to make it happen:
1. Great service
2. A hungry audience
3. KILLER COPYWRITING
Give me 1 and 2, and I’ll give you world-class sales copy to:
- attract more qualified leads
- and convert them into raving customers
Mike Cassman
Direct Response Copywriter
But before we go any further here’s what you should know about me…
- I’ve dedicated over 1000+ hours to studying old-school direct response marketing from legends like Claude Hopkins, John Carlton, Gary Halbert, Gary Bencivenga and more... if you're not cool with that, we're probably not gonna click
- I’m a mid-level member of Kevin Rogers’ Copy Chief Accelerator mastermind and rank in the top 3% of his exclusive copywriting community.
- I authored “Five Steps to Sell”, an introductory guide to the art of making ads that sell.
- I'm rated in the top 10% of all freelance talent on Upwork
- I'm OBSESSED with tech and disruptive brands that never stop innovating
- I wrote an award-winning ad that beat some of the best copywriters in the industry
- I’ve received high praise from copywriters almost nobody can afford to hire.
- Want to know more about me? Click here.
Need great sales copy?
Blog posts… Hot off the press
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Many people think that “advertising” is part of “marketing.” But this is an unfortunate misnomer. Because strictly speaking, “advertising” is part of “SALES” not Marketing.
Here's what people say about my work...
Mike, your copy is solid… you’ve got the goods.
Kevin Rogers
Founder of Copy Chief & A-List Copywriter
Working with Michael is stress-free; he communicates exceptionally well and delivers amazing, persuasive copy that speaks to the hearts and minds of audiences. A+ service.
Loren Strand
TasksDoneRight.com
Your ad gave me writer’s envy… it’s brilliant!
Daniel Throssell
A-List Email Copywriter
Mike doubled our open rates and created highly-engaging copy ahead of schedule!
Lisa Merkatoris
General Manager | Going Integrative Plus
KILLER COPY… absolutely brilliant!
Tommy Lentsch
Producer/Actor | “Black-ish”
You wrote a kick-ass ad! Amazing job!
Rachel Mazza
Chief Marketing Officer | Copy Chief
Mike is a diamond in the rough! He nailed our voice and the copy was spot-on.
Ginger Baily
Marketing Manager | Medici
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Need great sales copy?